Explain the construction of the service package offered by the Lewis :: Business and Management Studies

Explain the construction of the service package offered by the Lewis Partnership at the Swan Hotel or the Moat House Hotel. 1. Define the concept of â€Å"service package† and explain the construction of the service package offered by the Lewis Partnership at the Swan Hotel or the Moat House Hotel. The Service Package is defined as: â€Å" a bundle of goods and services that is provided in some environment † 1 The Service Package is composed of the following four elements: Supporting facility, facilitating goods, explicit services and implicit services. It’s quite difficult for the service managers to identify their product. This is partly due to the intangible nature of services, but what really has a huge influence on the total service experience is the presence of the customer in the process. The service manager has to offer a total experience to the customer which is compatible with the desired service package. The four features of the service package are the base of the customer perception of the service. The Lewis Partnership, as a service company, take into account and manage all the parts of the service package. - Supporting facility: are the physical resources which a service needs to can be offered. For example a building for a restaurant, a swimming pool, etc.2 The main supporting facilities of the Moat House is the building with it’s rustic furniture. It is located in a accessible rural landscape not fare away from Stafford. With the collaboration of Lloyds TSB Corporate, Mark Lewis the General Manager of the Moat House has been able to realise big invests in the supporting facilities of the partnership. The eager of perfection and development leads to a constant evolution and improvement of the supporting facilities. - Facilitating goods: the material which the buyer purchases or or consumes, or the items provided by the customer. For example towels, skis, shampoo, etc. 3 For the Moat House the facilitating goods are part of his resources. Quality is the most important aspect of the culture of this family business, so we can find a long list of suppliers which provide excellent selection of products, like B&S Dairies, Cottage Flowers, Chartley Coffee, etc. - Explicit services: the benefits that are quickly noticed by the senses that are based on the intrinsic or essential features of the service. Examples are the relaxed feeling after a massage, the improved sound of a car after tuning, etc.4 Due to the policy of the partnership, we can find a intensive control of the Explicit Services which are the accommodation and feeding of their customers. The culture of this company is â€Å" Only the best is good enough† but his