The Impact of Web Analytics on E-Commerce Essay

The Impact of Web Analytics on E-Commerce - Essay Example Managers are also able to establish what customers need, understand the business environment and make informed decisions to boost business performance. At the technological, organizational, operations and management levels, web analytics has tremendous impacts. Technology has made web analytics possible and effective. With the help of modern technologies, organizations have achieved great goals with web analytics. The paper discusses web analytics and its impacts on the organization on various fronts. The Impact of Web Analytics on E-Commerce from Each of the Following Perspectives: Management, Technology, and Organizational Web Analytics Web analytics is a general term that entails the study of the effects of Websites on the users (Hasan and Polya 2009, p814). Harinath et al. (2011, p118) defines web analytics as the web data analysis. In other words, the business intelligence permits analyst to have an insight of web-based businesses such as customer support and e-commerce. Web ana lytics permits an individual to recognize consumer behaviour and identify general trends on sales so that the business can personalize its services for the consumers and increase their satisfaction levels. With web analytics, the business can understand how well its online, content, and products processes are functioning (Harinath et al. 2011, p118). The process of getting web data and creating a data warehouse entails collection of data, which is, getting data from commercial enterprises, third-party sources, campaign advertising, and web logs. It also involves the transformation of data, that is, making the existing log data useful and relating it to the company’s campaign advertising, third party, and commercial data sources. It also entails reporting of data, which is, publishing and storing the data in a meaningful way such that the directors and analysts can comprehend what they are reading (Harinath et al. 2011, p119). The main aim of web analytics is to transform data collected from various sources to get a meaningful intelligence concerning the company’s website. It entails the process of storing, analyzing, filtering, and collecting commerce, click-stream, and third-party data. The click-stream BI situations range from designing the web site better, understanding the navigation patterns, and comprehending what the users search to personalize the recommendations (Harinath et al. 2011, p118). Currently, e-commerce companies or organizations make use of web analytics software to evaluate actual details. These details include the number of people visiting their site, the number of visitors who are unique, â€Å"how they came to the site, what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site, what links they clicked on, and when they left the site† (Hasan and Poyla 2009, p814). Web analytic software is also utilized in monitoring if the pages on the site are wor king appropriately. With such information, the administrators are capable of determining the popular site areas and areas within the site that are not getting traffic. The administrators then use the data collected to streamline the site in a manner, which creates the best experience (Hasan and Poyla 2009, p814). E-commerce is done through the email and the World Wide Web. Television, radio, print media, web banners, and emails are among the common means

Case Studies Assignment Study Example | Topics and Well Written Essays - 1000 words

Studies Assignment - Case Study Example Nazareth Hospital offers services that are average as compared to the required standards while Clinix goes the full mile to ensure that they offer the best. Clinix has immense fixed assets meaning that their departments have up to date equipment while Nazareth relies on the old equipments, but still manage to deliver their services with lesser efficiency. The investments that Clinix has made have attracted immense revenues for the hospital in a period less than three years because the institution undertook its upgrade process during that time. On the other hand, Nazareth offers its services at an affordable cost to those that seek its services hence making the institution to attract a certain percentage of the market. Despite their services not being in line with the advanced technologies, their delivery is still efficient hence attracting those that do not have much to spare when accessing treatment. In contrast, Clinix has invested in hospital staffs that have technology applicatio n skills that are in line with the advancement in the medical field. Questions 1. What can Nazareth hospital do in order to enhance service delivery without attracting immense operational costs? 2. How can Clinix incorporate the market population that cannot afford its services to its delivery structure? 3. In what ways can both Clinix and Nazareth hospitals harmonize their operations in order to remain relevant to their targeted market? Topic 2 Developing and monitoring the budget This is a case study for two principle hospitals namely London Care and Angels of Mercy, which operate within a relatively similar geographical scope. Both of these hospitals are the largest referral hospitals because of their ability and capacity to attend to many patients at the same time. However, the difference that the two hospitals have is in terms of the non-treatment care that the two hospitals give to their clients. In essence, London Care is a public clinic while Angels of Mercy is a clinic whos e ownership is private meaning that the two have different levels of funding. This trickles down to the budgetary allocation for the two organizations, where one is renewable while the other is subject to procedure. London Care cannot afford to treat patients with the standards they would want because their budgetary allocation does not allow patients to be comfortable while receiving treatment. In contrast, the budgetary allocation for Angels of Mercy allows for the treatment of clients with comfort as an after service in order to attract them in the future. However, this does not mean that London Care does not execute its nursing duties within ethical practice it is only that their concern is not on the way that one would expect to be treated while still at the hospital. Questions i. Should London Care lobby for more funding from the British government or should it charge more in order for their service delivery to be effective? ii. What ways can Angels of Mercy use in order to re tain its reputation in the medical market? iii. Should the budgetary allocation be subject to review over time or should these hospitals make the best of what they have? Topic 3: Human Resource Management In this case study, the comparison will be between Fabian and Ethan, who are both human resource managers at TechSoftwares and Apex Computer companies respectively. Ethan has vast knowledge in computer applications and networking solutions as compared to Fabian

Citizenship in the Age of the Internet Essay Example | Topics and Well Written Essays - 1000 words

Citizenship in the Age of the Internet - Essay Example In other countries, most of the public services are controlled by private authorities making the use of Government sites redundant. Part two of the article â€Å"How government online provision is currently organized and what it costs† talks about how the Government runs the online facilities and the cost associated with it. The major points are as follows: Part three â€Å"Future developments and strategy† discusses the strategy for the development of the Government sites in the future to facilitate the citizens of the country. The main points in this section are as follows: Part one of the article â€Å"Changes and challenges in information exchange across the department† points out the general practice of communication and the challenges the department faces because of it. The points discussed under this part are as follows: Telephone communication has reduced in importance, as it is not suitable for people not speaking English. Also it was seen that this mode of communication failed to provide new information to the Department. The third part â€Å"Pension credit† discusses the progress made by the Government to improve communication between the Department and the customers for the credit facilities. The points in this regard are as

Genetic Testing and Genetic Engineering Essay Example | Topics and Well Written Essays - 750 words

Genetic Testing and Genetic Engineering - Essay Example The question is whether it is ethical and right. This question is being raised through the variety of books and films. This paper will accept as a major focus of research the concepts of genetic testing and genetic engineering; the evidence of its observation would be presented through the film â€Å"Gattaca.† Genetic testing uses research facility systems to take a gander at your qualities, which are the DNA directions, which a person acquires from own parents. Hereditary tests may be utilized to distinguish expanded dangers of health issues, to pick medicines, or to evaluate reactions to medications. There are different methods of genetic testing. Molecular genetic tests explore single genes (or short lengths of DNA molecules) to define changes that may force a genetic disorder. Chromosomal genetic testing concerns whole chromosomes or DNAs long lengths to find out if there are severe genetic changes (like an additional copy of a chromosome) that influence on a genetic background. Biochemical genetic tests research the activity level of proteins or their amount. Abnormalities in any can point on changes in the DNA that may result in a disorder in genetics. Genetic testing is voluntary. The main purposes of genetic testing are, first of all, to diagnose disease, to identify changes within genes connected with it, to diagnose the severity of the disease, to help doctors to find the best treatment and medicines to enable to cure.

Francis Bacon's The New Organon Essay Example | Topics and Well Written Essays - 1000 words

Francis Bacon's The New Organon - Essay Example The method involves construction of comparison tables. Moreover, experiments are considered crucial since they help the mind in interpreting nature. Bacon argues that human minds are filled with diverse foolish and improper notions that deter them from understanding nature appropriately. He calls these notions idols and argues that they result from the human nature, relations between people and works from some philosophers especially Aristotle. He specifically, focuses on syllogistic method and argues that it is based on various idols and hence cannot be used in proper investigation of nature. This essay focuses on Francis Bacon: The New Organon. The essay discusses how the book addresses the basic features of the method of interpretation of Nature. Additionally, the differences between Interpretation of nature and Anticipation of mind in relation to the four kinds of idols will be discussed. Moreover, the essay will discuss how the four idols discussed by Bacon differ from each othe r. The Basic Features of Francis Bacons Interpretation of Nature Bacon believes that the new method or interpretation of nature is superior to syllogism. ... His method thus focuses on use of induction, which begins with natural phenomenon and follows some intermediate steps to come up with general axioms. Bacon argues that this method is appropriate since it is based on concrete things and not words (Bacon 38-41). Another key feature of Bacon’s interpretation of nature method is it emphasis on experimentation, which are used on investigating nature. Bacon refutes previous uses of experiments to confirm theories. In his opinion, theory should be developed through experiments. Bacon’s New Organon thus emphasizes on use of experiments in investigating nature (Bacon 41-44). Another feature of Bacons method is objectivism. He keeps referring to phrases such as â€Å"knowledge is power.† His method aims at demonstrating the relation between reason and human survival as well as knowledge and human power. He argues that previous method had relied on dogmas, skepticism, and lacked fixed methodologies (Bacon 130-135). How Fran cis Bacon’s â€Å"Interpretation of Nature† Differs From â€Å"Anticipation of Mind† Distinction between â€Å"Interpretation of Nature† and â€Å"Anticipation of Mind† relate to Bacon’s discussion of the four kinds of idols. According to Bacon, anticipation of mind entails jumping into conclusion before investigating a scientific law. That is, a conclusion is first made and it is then followed by investigations to confirm it. On the other hand, interpretation of nature entails building proof through a series of investigation and observation. Therefore, use anticipation of mind as a research tool is likely to result in conclusions that are based on beliefs and not facts. However, using interpretation of nature to research, results in building up of facts and making the

The effect of the recent financial crises on the UK investors psyche Literature review

The effect of the recent financial crises on the UK investors psyche - Literature review Example Theories are provided to guide the behaviours and investment strategies of the investors. The theories give emphasis on the psyche of the investors and their way of thinking and reacting to the financial market changes. The individual decisions are cognitive while investments are made. The paper also highlights on the risk measurement capacity of the investors. The risk is associated with the changes that are brought in the stock prices by the companies during the crisis period. Key Words: financial behaviour, financial crisis, Investment psyche, decision making Critical Review (Background) It is quite understandable when people ask how the crises could have happened after the disaster had struck, but given that market players are irrational, it can be said that people, including experts and laymen alike, play a psychological role in financial decision making. According to Sahi and Arora (2012) it is hardly ever heard that investors make wrong decisions who buy when they have to sell and vice-versa, despite possessing the correct information. This is in complete non-conformity with the efficient market hypothesis theory, which states that people behave rationally and maximize their utility by accurately processing all the available information. This highlights that prices remain at true values of the stock and reflect all essential information about investment (Phansatana et al., 2013). However, Shiller (2013) argues that the behavioural finance disproves the theory stating that individuals are impacted by more factors than just objective figures, including all kinds of subjective factors like, human biases and inconsistency in behaviour, thought and irrationality, when they are faced by market uncertainties. The paper analyses how the recent financial crisis has supported the idea that investors behave irrationally when faced with the financial meltdown and offers interesting observations on post crisis behaviour of investors. Investigations of the recent fina ncial meltdown in 2007 reveal that the lessons to be learnt are plentiful. The crisis investigations done by (Adrian and Shin, 2009; Taylor, 2008; Greenlaw et al., 2008) give general view of the affairs proceeding the crises and they all to some extent agree it was due to a conglomerate of macroeconomic factors like, interest rates, high market liquidity and booming rates of securities market and household. This market crisis also emphasized on the fact that financial sector was unable to predict risk specifically in US mortgage lending segment (Ferguson, 2013). This is the reason why the communication between financial sector and stakeholders was faulty and that the stakeholders had made investments without proper investigation. Ulkua and Weber (2013) firmly believe when recession occurs at the business cycle it brings in a general slowdown in the economy. A general trend of reduced spending is observed. Governments play their role by adopting policies that have an expansionary imp act on the economy like, increasing supply of money and reducing taxes. As a result of the financial crisis, Mehl (2013) examined that the equity markets had also shown a lot of volatility and this had instilled unpredictability among the investors. Investors rely on the efficient markets and expect rational behaviour, but this efficient market hypothesis had seen anomalies in the recent past. According to

The Early Inhabitants of the Americas Essay Example | Topics and Well Written Essays - 750 words

The Early Inhabitants of the Americas - Essay Example In this regard, the United States sought to establish a strong presence across the world in order to enhance its superiority. On the other hand, the Soviet Union fought its way by seeking support in African countries and across the East (Jones, 19). 2) The discovery of America was a turning point in the European international affairs. Countries like England, Portugal, and France were envious of Spain on the great wealth it got from the American and this led to the fight for control of the colonial lands. The focus was basically to benefit from the huge spoils. Indeed, the discovery of America created the impetus and motivation for colonization of the world and the growth of empress across the world. In comparison to the modern times, it is seen that China and the West are increasingly getting interested in Africa due to the potential of the continent. The focus of China is therefore to establish a strong presence and this is already causing much concern for countries like the United States. As such, the United States is extending various development programs to Africa with the hope of neutralizing China’s presence (Jones, 70). 3) After getting interested in the Americas, the European powers began pressing into the interior of the land and laying claims. They placed much pressure on the Spanish and this led to a series of proxy wars. The whole region came under much competition and many of the proxy wars involved the natives. The last of the war, the Yamasee War marked the end of the militancy of the Native Americans in the South. On various occasions, the United States has used such proxy wars involving natives in achieving some of its goals. For instance, during the Battle of Tora Bora in search for Osama Bin Laden in 2003, the Americas used the natives of the region who were well acquainted with the conditions in fighting against the terrorists (Jones, 89).